Working with Studio Hansa, I had the opportunity to contribute to a campaign for the University of Bath. The concept was cantered around drive and ambition through the metaphor of threads, which grow and intertwine, eventually converging at a common point representing the University of Bath.

The primary objective of the project was to symbolize the university as a hub where individual aspirations meet and evolve into shared success stories. To achieve this, we developed a film that used 3D animation to illustrate how ambition can take various forms, yet ultimately guide people toward a common goal.

I was involved in the project from the pitch stage developing ideas and creative treatments all the way through completion.

The following is a collection of RnD I’ve done during the project to understand and represent different interpretations of ambition through threads and how they could be translated into visual language.