The UK Young Cannes Lions competition challenges young creatives to tackle real-world briefs within a short timeframe (just a weekend!). This year, we were tasked by the Advertising Association with designing a campaign that would encourage more people to pursue a career in advertising.

We came up with an idea for a campaign called 'Future in Progress', which highlights the benefits of a career in advertising and the exciting journey ahead. Our concept was inspired by the visual language of blueprints and the exciting work-in-progress aspects of it.